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E-commerce expertise

InteractiveZone worked with Spalding Auctions, Lincolnshire, to look at ways of promoting the benefits of e-commerce to small and medium sized businesses.

A demonstration site was developed containing a virtual market place for cut flower growers, wholesalers and retailers. This highlights the financial benefits of having access to on-line auctions of a particularly short-lived product.

As more and more companies like Spalding Auctions look to use e-commerce, InteractiveZone has been involved in research into the interactions between customers and e-commerce sites.

With industry statistics showing that many potential purchases over the Internet are aborted before they are completed, the PhD research conducted within the Centre has examined the added-value information that sites could provide to improve on-line order take up.

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